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		<title>Is Your Site Optimised For Conversions?</title>
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		<pubDate>Tue, 13 Mar 2012 21:35:46 +0000</pubDate>
		<dc:creator>Shaun</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Conversion Rate Optimisation]]></category>
		<category><![CDATA[SEO Services]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

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		<description><![CDATA[This may sound odd considering we offer Search Engine Optimisation (SEO) as one of our core services but SEO should not be considered the &#8220;silver bullet&#8221; of online marketing. To put it another way attracting traffic to your site is only the beginning, you need to be able to convert that traffic before you can [...]]]></description>
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		<title>Why Do You Have A Website?</title>
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		<pubDate>Wed, 29 Feb 2012 14:08:19 +0000</pubDate>
		<dc:creator>Shaun</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Local SEO]]></category>
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		<description><![CDATA[One of the most important questions a small business owner can answer about their website is, why do you have a website? I have asked this question countless times and it has been met with largely the same few variations of answer: Everybody has a website Our competitors all have websites So our customers can [...]]]></description>
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		<title>The Durham Plumber Hits The Top Spot</title>
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		<pubDate>Wed, 29 Feb 2012 08:01:02 +0000</pubDate>
		<dc:creator>Shaun</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Durham Plumber]]></category>
		<category><![CDATA[Local SEO]]></category>
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		<category><![CDATA[Small Business Marketing]]></category>

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		<description><![CDATA[Van Zant Design have successfully pushed The Durham Plumber to the top of Google for the websites primary keyword phrase, &#8220;Durham Plumber&#8221;. The website targets all kinds of plumbing work in County Durham and the surrounding area and currently ranks on the first page of Google for a number of keywords, such as: plumber in [...]]]></description>
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		<title>Getting better search rankings for your small business website</title>
		<link>http://vanzantdesign.com/getting-better-search-rankings-for-your-small-business-website/</link>
		<comments>http://vanzantdesign.com/getting-better-search-rankings-for-your-small-business-website/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 16:15:45 +0000</pubDate>
		<dc:creator>Shaun</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[SEO Services]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://vanzantdesign.com/?p=1314</guid>
		<description><![CDATA[Many small business owners don&#8217;t give enough consideration to SEO (Search Engine Optimisation) before launching their online marketing efforts. This is to be understood, of course, most small business owners have one hundred and one things to do so learning about SEO is not something they have time for. For this reason a lot of [...]]]></description>
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		<title>9 SEO tips for small business websites</title>
		<link>http://vanzantdesign.com/9-seo-tips-for-small-business-websites/</link>
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		<pubDate>Sun, 29 Jan 2012 21:28:45 +0000</pubDate>
		<dc:creator>Shaun</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Local SEO]]></category>
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		<guid isPermaLink="false">http://vanzantdesign.com/?p=1266</guid>
		<description><![CDATA[Keyword Research Research the keywords that you want to rank for before you start building out web pages and creating content. Some of the quickest and easiest ways to look at keywords that you might want your site to rank for is to actually sit down and brainstorm ideas. What words or phrases would you use [...]]]></description>
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		<title>Facebook as a marketing tool for small businesses</title>
		<link>http://vanzantdesign.com/facebook-as-a-marketing-tool-for-small-businesses/</link>
		<comments>http://vanzantdesign.com/facebook-as-a-marketing-tool-for-small-businesses/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:37:49 +0000</pubDate>
		<dc:creator>Shaun</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[When people think about using Facebook as a marketing tool they primarily think about how they can attract new customers to their business via the social networking platform. I like to recommend that businesses use Facebook as a customer retention tool, a way to remain in contact with current customers to ensure they stay loyal [...]]]></description>
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		<title>Optimise your Google Places listing</title>
		<link>http://vanzantdesign.com/google-places-optimisation/</link>
		<comments>http://vanzantdesign.com/google-places-optimisation/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 12:29:29 +0000</pubDate>
		<dc:creator>Shaun</dc:creator>
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		<description><![CDATA[This will be the first in a series of articles aimed at giving small businesses the opportunity to improve their online presence. To make sure you don&#8217;t miss anything I recommend you either subscribe to our RSS feed, follow us on Twitter or join our Facebook page. Google Places Optimisation So what is your Google [...]]]></description>
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		<title>Local SEO Solutions</title>
		<link>http://vanzantdesign.com/local-seo-solutions/</link>
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		<pubDate>Wed, 12 Oct 2011 20:21:42 +0000</pubDate>
		<dc:creator>Shaun</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[Google Places]]></category>
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		<description><![CDATA[Why is local SEO important? A few years back marketing your business to the local area was a much simpler affair. An advert in the Yellow Pages, classifieds in the local newspapers and maybe a few adverts in trade publications is all it would take to start attracting local customers. Those days are very much [...]]]></description>
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